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2026AI product photography

Product Lab

A landing page that turns product photographers into qualified inquiries.

Scope
Landing page, static, bilingual (SL/EN), contact forms
Role
Design, development, launch
Stack
HTML/CSS/JS, Netlify Forms

— 01

Challenge

Product Lab is an AI product-photography studio in Ljubljana that needed one page — not a portfolio, not a brand booklet, but a conversion tool. E-commerce brands look at one page, decide within 30 seconds whether to send a catalog for a quote or close the tab. Without clean price tiers, without before/after visual proof, and without a direct CTA, visitors weren't converting.

— 02

Approach

  • 01

    Single-page focus.

    No navigation, no scroll-onto-more-pages. Hero → pricing tiers → process → before/after gallery → contact form. Every section has one job: move the visitor to the next step.

  • 02

    Visible pricing tiers.

    Basic / Premium / Enterprise — instead of 'contact us for pricing'. For commodity services (photography), transparent pricing builds trust faster than premium positioning. The client knows what they're paying for before they click.

  • 03

    Before/after as proof.

    Each product photo shows a 'before AI processing' and 'after AI processing' pair. Without it, the prices are just numbers; with it, they're value. This is where conversion actually happens — not on the hero.

— 03

Process

Discovery (1 day, focused on the conversion funnel) → wireframe and copy structure (2 days) → development (5 days, static HTML/CSS/JS for maximum speed) → before/after asset preparation with the client (2 days) → launch + Netlify Forms setup (1 day). Total: 9 working days.

— 04

Outcome

  • 9 days

    Brief to launch

  • 100%

    Mobile responsive

  • Static

    Zero framework overhead

Hosted on Netlify as a fully static build — load time under 1 second on a fast connection. The lead form sends an email notification per inquiry; the contact form and the quote form are separated, giving cleaner signal for qualifying which leads are ready to buy.

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Elura

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