Product Lab
A landing page that turns product photographers into qualified inquiries.
- Scope
- Landing page, static, bilingual (SL/EN), contact forms
- Role
- Design, development, launch
- Stack
- HTML/CSS/JS, Netlify Forms
— 01
Challenge
Product Lab is an AI product-photography studio in Ljubljana that needed one page — not a portfolio, not a brand booklet, but a conversion tool. E-commerce brands look at one page, decide within 30 seconds whether to send a catalog for a quote or close the tab. Without clean price tiers, without before/after visual proof, and without a direct CTA, visitors weren't converting.
— 02
Approach
01
Single-page focus.
No navigation, no scroll-onto-more-pages. Hero → pricing tiers → process → before/after gallery → contact form. Every section has one job: move the visitor to the next step.
02
Visible pricing tiers.
Basic / Premium / Enterprise — instead of 'contact us for pricing'. For commodity services (photography), transparent pricing builds trust faster than premium positioning. The client knows what they're paying for before they click.
03
Before/after as proof.
Each product photo shows a 'before AI processing' and 'after AI processing' pair. Without it, the prices are just numbers; with it, they're value. This is where conversion actually happens — not on the hero.
— 03
Process
Discovery (1 day, focused on the conversion funnel) → wireframe and copy structure (2 days) → development (5 days, static HTML/CSS/JS for maximum speed) → before/after asset preparation with the client (2 days) → launch + Netlify Forms setup (1 day). Total: 9 working days.
— 04
Outcome
9 days
Brief to launch
100%
Mobile responsive
Static
Zero framework overhead
Hosted on Netlify as a fully static build — load time under 1 second on a fast connection. The lead form sends an email notification per inquiry; the contact form and the quote form are separated, giving cleaner signal for qualifying which leads are ready to buy.
More work
Elura— Next step
Reply within 24 hours.
Tell me about the project.
I'll tell you if I'm the right fit.
or write directly to david@veqdra.com